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Art Gush: the Evolution
by Yianni Stamas

 

How did we come upon the name "Art Gush?" The site initially was to be called "Artist Strategies" because the concept was to provide artists of all kinds with strategies to take their careers to the next level.

Then came "Artist Steps." We actually began to build a website with that name. The idea here was that we would provide 21 steps a week or 3 steps a day, for artists to be able to build toward career goals.


But then someone said something in passing as a joke, but the tongue-in-cheek statement actually made sense. The declaration was that if you wanted to sell a site in five years for fifty million dollars you needed to have a name that was less than nine letters and only two syllables. Examples include Face-Book, Net-Flix, Twi-tter, Goo-gle, Snap-Chat and so forth.

We thought about it and decided there was nothing wrong with having a fifty million dollar backup plan, so we began to look at domains available. We wanted "art" in the title and it turns out that "art" is the third most popular word on the internet. Yikes. Tough pickings.

Hours upon hours of searching later, we came up with "Art Gush." It fit the criteria. It had "art" in the title, two syllables and with only seven letters was well under the nine letter rule. And of course, we could now proceed knowing that if things got tough in five years we could sell it for millions.

There is still much work to do on Art Gush. In fact, as of this writing, it doesn't even exist yet whereas Art Steps does in very early stages. Therefore in a sense, this update is inviting you into the process.

So there you have the story of the Art Gush evolution. It still will provides Artist Steps as well as Artist Strategies but now - when the time comes - it will be ready for prime time!

 

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