Pick a Reality, Any Reality

The Secret to Becoming a Magician

My side hustle as a kid from ages 8 to 18 was to be a magician. Right from the start I was giving full magic shows which came about through an obsession with conjuring. They say that Houdini was once interviewed and asked, “What does it take to be a prestidigitator?” to which he is said to have replied “Three things: practice, practice and practice.”

Knowing the Difference from Truth and Fiction

I took my hero’s advice and did just that. Standing in front of a mirror like a dancer might, doing something I had a passion for. Eventually finger flinging became a decent part time job, for years I did the birthday party circuit. For a young person, it was better than most other jobs available to kids, Therefore, right from the start I had to differentiate what was real (so called “reality”) and what was a magic trick..

Fast Forward

Now, about 50 years later, I am astonished by what has happened in the USA when it comes to perception. There appears to be a subliminally mandatory call-to-action, in which you are choosing sides.

“Pick a Reality, any Reality.”

As an American, which have you picked? Door number 1 or door number 2? Have you decided on the reality where you have to commit to believing that the election was “rigged” and that news is “fake,? Or, the alternate trance which involves people striving to “make good on past wrongs,” but are led by a guy, who quite frankly has body language and speech patterns (especially when you see him in unedited video clips) that when viewed can be troubling.

Channel Surfing for Magicians

As my immediate family knows I flip between the two primary news channels, each which is seen as the trendsetter, depending on the reality you have opted to follow. There is another channel that has news that seems a little less titled one way or another, but even that has its failings.

Different but the Same

Over a period of an hour or so I literately go back and forth between the two, and sometimes the third. It is both amusing and terrifying that each “side” has its own requirements and opt ins. Both appearing to have the same strategy: “Say bad things about the other side, then spell out a belief system’s required elements.

Forced or Choice?

Needless to say, the individuals who we are pretty much forced (a conjuring term, inside joke) to vote for, really comes down to who has the best marketing and ultimately skill as a wielder of “reality.”

Pick a [Insert Name Here]

You cannot change someone’s mind. You can only appeal to what they already believe. Their belief system is based on what they feel has served them best throughout the years.

Grand Finale?

So the request is made for you to pick a “card” ( “card” being a slang term which Urban Dictionary defines as “…an amusing or eccentric person”).

Have you chosen yet your reality yet?

Is Anything Normal?

Always Thinking About Entertainment Entrepreneurship

Although we have not updated this website for a few months, nonetheless we have been working hard on all things Entertainment Entrepreneurship related.

Making Change

Last Sunday we watched the Oscars and noted that reinvention, due to COVID-19, is not an easy thing to accomplish.

Normal is Never Normal

Maybe you have found this to be true in conjunction with what you are working on. There has been talk in the past about the coming of the “New Normal.” Now we talk about the “New New Normal,” or even the “New New New Normal!” In short, certain aspects of the things we do and the tools we use, are transformed forever. Or at least for the near future.

The Silver Lining

For some the changes are scary and are causing them to stiffen with fear. Though, those who have been able to pivot and be facile, are discovering ways to be even more successful both creatively and economically. In fact, many of the top practitioners of Entertainment Entrepreneurship, are perceiving the changes of “normality” a good thing.

Deliver Right to the Demographic

Content creators and distributers have been able to branch out or transform the content they develop and serve to the public. Many owners of channels have quite successful added a “+” at the end of their brand name and are ushering in online new customers who prior used to be just watchers (such as watching a show on a cable channel) but now have become direct consumers with online steaming.

Should “The Oscars” Receive an Oscar?!

But unfortunately, streaming, and other digital tools can have a negative outcome as well. Take for the example the show which was broadcast on Sunday. We watched (or rather many of us did not watch) the Oscars. And after everything had been said and done, the opinion of some viewers was that it seemed the program’s content was trapped somewhere between “old normal” and “new new new normal” and therefore was neither.

Can Entertainment Entrepreneurship Save the Day?

Do not get us wrong, it was clear that a lot of thought and genuine effort was put into the program, it just seemed to some that the result missed the boat both in terms of the marketing of the event as well as the show itself. We hope that the “Academy” learns from Sunday’s mistakes and is already developing next year’s Oscars, using as a key ingredient a healthy dose of Entertainment Entrepreneurship!

Recovering from 2020 for Entertainment Entrepreneurs

Become Objective

If you are someone who utilizes entertainment entrepreneurship tools in what you do, you may have an easier time than others processing what 2020 meant to you. Why? Because there is a certain amount of creativity and leap of thought to be able to stand outside of yourself and look at this year with some degree of objectivity.

Longer Than Thought

Let’s face, it 2020 was one of the most unpredictable years in recent (or even distant) history. Who could have predicted that the COVID-19 manifest and rear its ugly head, causing injury and loss to almost all human beings in our great nation and even the world? It was so very random in its stronghold that many of us were in denial at first, thinking it would be something that we briefly would need to take a look at.

What was Lost

Instead, COVID-19 rocked the world of Entertainment Entrepreneurship to its very core. Those in the entertainment industry had to face things they had never faced before. There was no simple way out of this both in terms of the dangers of proximity to create entertainment as well as a loss of the means of distributing and promoting it.

Impact on Creatives

Films and other creative products and collaborations had to be put on hold until the virus ended or until ways of still being able to produce work could be found. With theaters and places to view art closing, it is safe to say that no creative individual who made a living with their creativity, was left without facing COVID’s impact.

Digital Solutions

Both for-profit and non-profit organizations felt, and continue to feel, the pain. And the only way out of this at the moment is to throw one’s self full throttle into the digital domain. Entertainment producers whose works could be distributed online took a foothold despite the challenges.

The Industry and Masks

Video streaming was a godsend for many because it could reach almost everyone with a fast internet connection. Certain mainstream actors and producers were even producing movies and television, but not without its severe challenges. Teams that were working together to develop artistic ventures had to do so with social distancing, hand washing and of course, masks.

Help for Live Performance

Even smaller production companies and artists have found ways of developing creative products and getting them to their audiences. Zoom has become a staple and a way of facilitating the careers of those who need to do what they do live, broadcasting to their fans, patrons and those who hire them. We are talking about comics, magicians and other creatives who do not require having an in-person team and fellow performers.

And the Pandemic Rages on

All across the country ranging from talk shows to performances, those engaged in entertainment entrepreneurship have had to quickly acclimate to originating virtual experiences. Those not stepping up to the plate in terms of not harnessing the power of the web, are being left behind. Even if, God willing, we come out of this without the Pandemic smothering many of the freedoms we once enjoyed, entertainment entrepreneurship will likely be changed for many more days to come.

Yianni Stamas Tells You About Celebrations for Today

Entertainment 1

Hey there Entertainment Entrepreneurs, welcome today to three celebrations in one. Now that’s entertainment. Wow. Today, December 16, consists of elements which strangely are directly correlated with my likes and life. For example, today is Jane Austen’s birthday. She was born in 1715, December 16 and is probably best known for her novel “Pride and Prejudice,” which is the EXACT same book that my 12 year old daughter is reading right now! Seriously.

Entertainment 2

And now for more entertainment. Today is also a date that gives parents the permission to not to have to cave in on purchasing a certain toy character for their kid. We’re speaking of course of the day that it isn’t necessary to get all things Barbara Millicent Roberts, better known as her nickname name which is Barbie. When my daughter was younger she LOVED Barbie which was a fact that family and friends knew, and they quite nicely got her just about every Barbie set possible. Hence, today is known also as “National Barbie Backlash Day,” a day during which it is not required that a parent gets their child another Barbie set. At least for today anyway. And that includes Ken too!

Entertainment 3

And finally, our last entertainment entry is that today is “National Chocolate Covered Anything Day,” a day in which we have “permission” to eat ANYTHING that has chocolate in it and on it. Now that is a day I can really get behind. Even though I am on a “diet” I am going to raid the pantry for everything that has Theobroma Cacao in it, you know ground cocoa beans, those dried and fermented seeds of the evergreen tree native to the deep tropical region of the Americas…Chocolate!

Entertainment Entrepreneurship Becoming More Relevant

Attention all E.E.s

For those of us who have enjoyed the Entertainment Entrepreneurship for quite some time now, we know the benefits well of seeing this domain through the looking glass of the merging of entertainment and business.

Entertainment Entrepreneurship is All Around on TV

With the influx of TV commercials like those for Geico and Liberty Mutual we see entertainment and business launching all around.

Hey Presto, E.E. has Arrived!

It’s a good time to be an entertainment entrepreneur. Attention all E.E.’s, what do you have up your sleeve?

Sharks, Little Sharks and Being an Introvert

How Can You Use Marketing for the Sometimes Trying Existence of Being  One of the Quiet Ones?

Even if you are already a shark, being one on TV is going to take a bit of effort. Remember, you need to market yourself as a less famous shark to build up to a higher level such as getting international exposure.

Promoting Yourself to Others

How then do you promote who you are to others? Since marketing yourself in this manner is sometimes not necessarily considered “marketing” in the classic sense, you will need to do a lot of networking. We dislike the word “networking” but it is a good word for expressing what you need to do.

A Plus Because of the Virus

Again, if you are an introvert this is going to be harder to do. Ironically, being forced to remain in our homes because of the virus, is actually good for introverts because it is easier for them to promote themselves when they can limit themselves to using emails, texting and other low stress means of getting the word out about themselves. Anything but the horror (as perceived by introverts) of having to be stuck in a party and executing the anxiety producing feat of introducing themselves to others and sustaining a conversation.

Full disclosure: we are introverts!

Getting the Right Tools

Have you thought about using Entertainment Entrepreneurship tools? Each online marketing tool has a purpose and a benefit. Also, there is no right or wrong answer to what the purpose or benefit is, because it is entirely open to you and your interpretation. You can select what works best for you.

Also, these are the exact same tools we use for our own marketing. In fact, it is very possible these strategies are what lead you to us. Additionally, we custom make these tools for others who either don’t know how to make them or are too busy to take the time to do so.

Additionally, when we make tools for our clients, since each has a purpose and benefit, we provide our customers with a bit of consulting, especially if they decide they want to wield their tools on their own and not have us do so for them.

Let’s take for example the first of our tools “Blog Building.” Blogging to us is the process of documenting what we are doing.

The benefit is that through the magic of SEO (Search Engine Optimization) the content of your blog can help you attain rankings on search engines that will lead people to read what you have written and buy your products/services or sign up for your newsletter.

Are You a Home Business Entrepreneur Seeking a Better Online Marketing Solution?

Education is Important

If you are a home business entrepreneur seeking a better online marketing solution, we may have something for you. It is a new eBook entitled “Create Profitable Marketing” and it is about how to use the web as a way to improve your marketing with new and interesting strategies. Plus, before you jump into hiring someone or a business to help you market, it is a good idea to educate yourself first, and the eBook “Create Profitable Marketing” can help you with that!

A Source of New Marketing

Finally someone writes an eBook about online marketing that works. The strategies make sense in “Create Profitable Marketing.” And the surprising thing is that it doesn’t present to you a lot of fluff. We must admit we do thing the book is a bit all over the place in its presentation, but if you can look past that and see it more as a source of new marketing info you will get a lot out of this publication.

Check it Out

Here at “Entertainment Entrepreneurship” our audience consists of those who are seeking online marketing with an entertainment edge. “Create Profitable Marketing” fits the bill. It has a unique perspective that can easily be infused with your own entertaining approach. Check it out. You’ll be glad you did.

The Entertainment Dark Social Revolution?

Privacy Revolution?

When people communicate with each other, they often use a link to an entertaining or informative item. This is the time for those who are marketing themselves, their products or their services to wake and realize that conventional Social Media at least for the moment, is on a downturn. So, what is the solution? How are those who are trying to reach a particular demographic with their marketing efforts going to be able to tap into the new privacy revolution?

The Answer

The answer as of today is to search “Dark Social Software” to find the solution that works best for you. Due to the fact that Dark Social is 50 to 80 percent of all Social Media, reaching those people discussing your brand is vital. And remember, keep your brand entertaining as Entertainment Entrepreneurship is supposed to be. Because studies have shown that your audience is more likely to share a link regarding your company if it is, well, entertaining!

What Does Entertainment Entrepreneurship Mean to Us?

Stop Making Plans While You Look at the Time and Instead Just Start Living

Lennon said it best:

“Life is what happens when you’re busy making other plans.” -John Lennon

We sometimes get asked: why did you start the Entertainment Entrepreneurship blog? The answer is because we were passionate to get to the bottom of our meaning of Entertainment Entrepreneurship. You see, there are several different meanings possible. And at times we have gotten caught up with the notion of what does the phrase mean? Rather than enjoying why we started the publication in the first plus. The John Lennon quote fits this notion like a glove. Life is indeed what happens when you are busy making other plans!


So what would a post by us be “actually living” than “making plans?” It would be to look at what Entertainment Entrepreneurship means to us. We feel that there is no business that’s NOT in show business. What we are trying to say by this is that the entertainment industry and small businesses have a lot in common. If a small business is not “entertaining” customers in some way, the business will likely fall apart.

Specific Demographic

What do we mean by this? Think if it in terms of the entertainment industry. If an entertainer ceases to be relevant, they become an “oldie” and their only hope is continuing to have their age specific fans relate to them so they can still make money.

Entertainment and Branding

In other words, Entertainment Entrepreneurship means connecting with your audience and keeping them interested. In our case, we are happiest when we think of Entertainment Entrepreneurship being a way to remain a part of a customer’s life by not only SOLVING their PROBLEM but also ENTERTAINING them as you do so. Obvious examples are what some of the insurance companies are doing as of late. Doing absurdist sits to amuse, then launching the pitch at the end. In other words, catch them with entertainment so that you can then reveal your branding.

Are You Up to the Challenge?

That’s okay to do. But it is far more of a challenge to keep entertaining them through every facet from first seeing your branding, through to actually having them choose and use your product or service. Are you up for the challenge? We know that DIYdigi is! If you click that link be sure you are ready to live and not just plan!