Being a Startup Introvert is challenging enough with the desire for solitude in direct opposition of the business need of networking with others. So, what is a low budget Startup introvert when it comes to wanting to be represented by a comedy spokesperson?
One solution could be for the Startup Introvert to seek out thespians from comedy improv groups. All it requires is initially finding out if there are any organizations in your area, then watching shows and making a selection. But in this digital age, a much more Startup Introvert friendly approach, would be to go to one of the popular sites where you can hire talent online after looking at their demo reel.
Popular at the Moment Anyway
The great thing about this for Startup Introverts is that they can do the entire transaction just with correspondence being done in written form back and forth. Of course, you do not have to have a comedy spokesperson, but at the moment it appears to be popular.
This is blog number four of the series of five blogs, all, like we are, members of the Blog Coalition. It is a series being done in an effort to help businesses licking their wounds post Pandemic, showing them the many choices, they have to get up to speed.
Who is the Audience for Your Products and Services?
Okay. Step #4 is where you buckle down for the ride with a very clear understanding of the perceived need that your customers or future customers have for which you can uniquely make a difference in their lives with your products or services.
So, what is the answer to the questions can you give?
The first question is, what does your customer need and want badly? So badly in fact, if they do not have it, they will fail?
The next question is, how do you very uniquely have the only tool that will accomplish this for them. It is all about urgency. What do they need and want that you do and why should they choose you for their solution?
How are You Different and How is that Good?
If you do not know how what you do is better and different from others in terms of perception, you might as well give up? Because taking steps is going to be painful and lead to failure. Not to be hard core about it. It just stands to reason if you do not understand the needs of the audience for your business, how will what you offer be attractive to them.
Step #5 Can be Seen in the Next Blog Coalition Website
Look. Why did you get into this business category anyway? Is it connected to a passion on your part? Or is it just something you setup to do because you thought there was a market for it.? And initially that might be true. But why is it not working right now and how can you present the solution to their problems in a more compelling way? Step 5 will show you how. Go there now if you can or, seek it.
A rep from L.A.M.E. (Los Angeles Misunderstood Entertainers) came forward yesterday evening claiming to be the voice, not only of their organization, but also of those decent and hardworking members of the entertainment industry who were upset by the negative stereotype being implied that all actors and other members of the entertainment industry were self-absorbed and only cared about themselves and their careers. The rep said he had a quote to read me, but before he was able to do so, his agent called on the other line, so he put me on hold for around 10 minutes. When he got back to me, he said he was thrilled to share that he had gotten a call back on a role. After I congratulated him, he asked me what I had called him for. I reminded him that he had called me and was about to give me a quote. After a few minutes, during which I heard what seemed to be the shuffling of papers, he read this to me:
“...This is an outcry of hurt and pain and other kinds of hurt feelings that hurt a lot, because we are not the stereotype of self-involved performers, but are very concerned with important ecological issues like climate change, which is not our fault, despite the unfair characterization that nobody walks in L.A. and that we only drive to get to things like auditions and to producers’ houses at night, thereby supposedly causing the ever-present brown smokey fog haze in the sky. Flatulating cows are the real culprits, read the memo people!”
My side hustle as a kid from ages 8 to 18 was to be a magician. Right from the start I was giving full magic shows which came about through an obsession with conjuring. They say that Houdini was once interviewed and asked, “What does it take to be a prestidigitator?” to which he is said to have replied “Three things: practice, practice and practice.”
Knowing the Difference from Truth and Fiction
I took my hero’s advice and did just that. Standing in front of a mirror like a dancer might, doing something I had a passion for. Eventually finger flinging became a decent part time job, for years I did the birthday party circuit. For a young person, it was better than most other jobs available to kids, Therefore, right from the start I had to differentiate what was real (so called “reality”) and what was a magic trick..
Now, about 50 years later, I am astonished by what has happened in the USA when it comes to perception. There appears to be a subliminally mandatory call-to-action, in which you are choosing sides.
“Pick a Reality, any Reality.”
As an American, which have you picked? Door number 1 or door number 2? Have you decided on the reality where you have to commit to believing that the election was “rigged” and that news is “fake,? Or, the alternate trance which involves people striving to “make good on past wrongs,” but are led by a guy, who quite frankly has body language and speech patterns (especially when you see him in unedited video clips) that when viewed can be troubling.
Channel Surfing for Magicians
As my immediate family knows I flip between the two primary news channels, each which is seen as the trendsetter, depending on the reality you have opted to follow. There is another channel that has news that seems a little less titled one way or another, but even that has its failings.
Different but the Same
Over a period of an hour or so I literately go back and forth between the two, and sometimes the third. It is both amusing and terrifying that each “side” has its own requirements and opt ins. Both appearing to have the same strategy: “Say bad things about the other side, then spell out a belief system’s required elements.
Forced or Choice?
Needless to say, the individuals who we are pretty much forced (a conjuring term, inside joke) to vote for, really comes down to who has the best marketing and ultimately skill as a wielder of “reality.”
Pick a [Insert Name Here]
You cannot change someone’s mind. You can only appeal to what they already believe. Their belief system is based on what they feel has served them best throughout the years.
So the request is made for you to pick a “card” ( “card” being a slang term which Urban Dictionary defines as “…an amusing or eccentric person”).
Always Thinking About Entertainment Entrepreneurship
Although we have not updated this website for a few months, nonetheless we have been working hard on all things Entertainment Entrepreneurship related.
Last Sunday we watched the Oscars and noted that reinvention, due to COVID-19, is not an easy thing to accomplish.
Normal is Never Normal
Maybe you have found this to be true in conjunction with what you are working on. There has been talk in the past about the coming of the “New Normal.” Now we talk about the “New New Normal,” or even the “New New New Normal!” In short, certain aspects of the things we do and the tools we use, are transformed forever. Or at least for the near future.
The Silver Lining
For some the changes are scary and are causing them to stiffen with fear. Though, those who have been able to pivot and be facile, are discovering ways to be even more successful both creatively and economically. In fact, many of the top practitioners of Entertainment Entrepreneurship, are perceiving the changes of “normality” a good thing.
Deliver Right to the Demographic
Content creators and distributers have been able to branch out or transform the content they develop and serve to the public. Many owners of channels have quite successful added a “+” at the end of their brand name and are ushering in online new customers who prior used to be just watchers (such as watching a show on a cable channel) but now have become direct consumers with online steaming.
Should “The Oscars” Receive an Oscar?!
But unfortunately, streaming, and other digital tools can have a negative outcome as well. Take for the example the show which was broadcast on Sunday. We watched (or rather many of us did not watch) the Oscars. And after everything had been said and done, the opinion of some viewers was that it seemed the program’s content was trapped somewhere between “old normal” and “new new new normal” and therefore was neither.
Can Entertainment Entrepreneurship Save the Day?
Do not get us wrong, it was clear that a lot of thought and genuine effort was put into the program, it just seemed to some that the result missed the boat both in terms of the marketing of the event as well as the show itself. We hope that the “Academy” learns from Sunday’s mistakes and is already developing next year’s Oscars, using as a key ingredient a healthy dose of Entertainment Entrepreneurship!
If you are someone who utilizes entertainment entrepreneurship tools in what you do, you may have an easier time than others processing what 2020 meant to you. Why? Because there is a certain amount of creativity and leap of thought to be able to stand outside of yourself and look at this year with some degree of objectivity.
Longer Than Thought
Let’s face, it 2020 was one of the most unpredictable years in recent (or even distant) history. Who could have predicted that the COVID-19 manifest and rear its ugly head, causing injury and loss to almost all human beings in our great nation and even the world? It was so very random in its stronghold that many of us were in denial at first, thinking it would be something that we briefly would need to take a look at.
What was Lost
Instead, COVID-19 rocked the world of Entertainment Entrepreneurship to its very core. Those in the entertainment industry had to face things they had never faced before. There was no simple way out of this both in terms of the dangers of proximity to create entertainment as well as a loss of the means of distributing and promoting it.
Impact on Creatives
Films and other creative products and collaborations had to be put on hold until the virus ended or until ways of still being able to produce work could be found. With theaters and places to view art closing, it is safe to say that no creative individual who made a living with their creativity, was left without facing COVID’s impact.
Both for-profit and non-profit organizations felt, and continue to feel, the pain. And the only way out of this at the moment is to throw one’s self full throttle into the digital domain. Entertainment producers whose works could be distributed online took a foothold despite the challenges.
The Industry and Masks
Video streaming was a godsend for many because it could reach almost everyone with a fast internet connection. Certain mainstream actors and producers were even producing movies and television, but not without its severe challenges. Teams that were working together to develop artistic ventures had to do so with social distancing, hand washing and of course, masks.
Help for Live Performance
Even smaller production companies and artists have found ways of developing creative products and getting them to their audiences. Zoom has become a staple and a way of facilitating the careers of those who need to do what they do live, broadcasting to their fans, patrons and those who hire them. We are talking about comics, magicians and other creatives who do not require having an in-person team and fellow performers.
And the Pandemic Rages on
All across the country ranging from talk shows to performances, those engaged in entertainment entrepreneurship have had to quickly acclimate to originating virtual experiences. Those not stepping up to the plate in terms of not harnessing the power of the web, are being left behind. Even if, God willing, we come out of this without the Pandemic smothering many of the freedoms we once enjoyed, entertainment entrepreneurship will likely be changed for many more days to come.
Hey there Entertainment Entrepreneurs, welcome today to three celebrations in one. Now that’s entertainment. Wow. Today, December 16, consists of elements which strangely are directly correlated with my likes and life. For example, today is Jane Austen’s birthday. She was born in 1715, December 16 and is probably best known for her novel “Pride and Prejudice,” which is the EXACT same book that my 12 year old daughter is reading right now! Seriously.
And now for more entertainment. Today is also a date that gives parents the permission to not to have to cave in on purchasing a certain toy character for their kid. We’re speaking of course of the day that it isn’t necessary to get all things Barbara Millicent Roberts, better known as her nickname name which is Barbie. When my daughter was younger she LOVED Barbie which was a fact that family and friends knew, and they quite nicely got her just about every Barbie set possible. Hence, today is known also as “National Barbie Backlash Day,” a day during which it is not required that a parent gets their child another Barbie set. At least for today anyway. And that includes Ken too!
And finally, our last entertainment entry is that today is “National Chocolate Covered Anything Day,” a day in which we have “permission” to eat ANYTHING that has chocolate in it and on it. Now that is a day I can really get behind. Even though I am on a “diet” I am going to raid the pantry for everything that has Theobroma Cacao in it, you know ground cocoa beans, those dried and fermented seeds of the evergreen tree native to the deep tropical region of the Americas…Chocolate!
For those of us who have enjoyed the Entertainment Entrepreneurship for quite some time now, we know the benefits well of seeing this domain through the looking glass of the merging of entertainment and business.
Entertainment Entrepreneurship is All Around on TV
With the influx of TV commercials like those for Geico and Liberty Mutual we see entertainment and business launching all around.
Hey Presto, E.E. has Arrived!
It’s a good time to be an entertainment entrepreneur. Attention all E.E.’s, what do you have up your sleeve?
How Can You Use Marketing for the Sometimes Trying Existence of Being One of the Quiet Ones?
Even if you are already a shark, being one on TV is going to take a bit of effort. Remember, you need to market yourself as a less famous shark to build up to a higher level such as getting international exposure.
Promoting Yourself to Others
How then do you promote who you are to others? Since marketing yourself in this manner is sometimes not necessarily considered “marketing” in the classic sense, you will need to do a lot of networking. We dislike the word “networking” but it is a good word for expressing what you need to do.
A Plus Because of the Virus
Again, if you are an introvert this is going to be harder to do. Ironically, being forced to remain in our homes because of the virus, is actually good for introverts because it is easier for them to promote themselves when they can limit themselves to using emails, texting and other low stress means of getting the word out about themselves. Anything but the horror (as perceived by introverts) of having to be stuck in a party and executing the anxiety producing feat of introducing themselves to others and sustaining a conversation.
Have you thought about using Entertainment Entrepreneurship tools? Each online marketing tool has a purpose and a benefit. Also, there is no right or wrong answer to what the purpose or benefit is, because it is entirely open to you and your interpretation. You can select what works best for you.
Also, these are the exact same tools we use for our own marketing. In fact, it is very possible these strategies are what lead you to us. Additionally, we custom make these tools for others who either don’t know how to make them or are too busy to take the time to do so.
Additionally, when we make tools for our clients, since each has a purpose and benefit, we provide our customers with a bit of consulting, especially if they decide they want to wield their tools on their own and not have us do so for them.
Let’s take for example the first of our tools “Blog Building.” Blogging to us is the process of documenting what we are doing.
The benefit is that through the magic of SEO (Search Engine Optimization) the content of your blog can help you attain rankings on search engines that will lead people to read what you have written and buy your products/services or sign up for your newsletter.