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Actor Entrepreneurship

  After spending ten years doing actor marketing it became clear that the best demo reel to have to land the role was one with major television and movie credits. That said there are ways around this - self produce. Build yourself up. It’s pretty hard to beat Hollywood at its own game but what you can do is build your visibility, prestige and income with actor entrepreneurship.  

For example, theater is respected. Doing a play is a nice focus of a campaign. Or even doing a play plus being a part of a web series.

And who’s to say you can’t get sponsors for the program for the play as well as sponsors for the web series whose locations you shoot in.

The sky is the limit with possibilities on how to make money with the craft you love as you build your image and profile to land the bigger fish.

An example of this was producing a series of plays, each at a different theater. Now it’s a known fact that it is very difficult to make a profit on Off Off Broadway theater. We thought outside of the box and traded the theaters commercial time for theater rental. Removing the big expense of the theater allowed us to create a financially successful production.

Also, taped auditions do get results. One of our clients did a taped audition with us and landed a leading regular role on a major TV show. So you never know.

But you need to think like an entrepreneur in the meantime. How can you create an experience that will be interesting for people to work on as well as be compelling to others to watch.

In short, how do you get cooperation for your venture?

It needs to be win-win.

Look at it this way, truth be told most actors don’t make it. But that doesn’t mean you can’t be making a living doing it.

There are many ways to approach this including self-producing plays, web series, movies and more. Traditionally these undertakings would be done at a loss, but with a little thinking you can figure out a way to do it where it is successful.

  Sponsorship is a big and important idea when it comes to making a profit. There are two ways you can do it: commercial sponsorship and not-for-profit sponsorship. The first is where you give the sponsor some kind of commercial tie-in. The second is where the sponsor donates to your project because it has some kind of good community cause. You can still be paid in the latter but it is usually as an employee of the not-for-profit and/or fiscal sponsor.  

The important thing is to start the project. We’ve demonstrated how a few lines of a voice over, combined with a bit of clip art can start a venture.

The point is to make sure that every step taken forward is advancing and concretizing the project. You’ve probably heard it before but it is true, don’t listen to naysayers. Set your goals high but also be realistic.

Think in terms of creating a win-win situation. Be very clear about what everyone involved is getting. Someone does not necessarily have to be paid to be involved with something. He or she may want the publicity for example. Or maybe there are philanthropic reasons.

(An excerpt from the SUNY Empire State lecture/workshop series Entertainment Entrepreneurship for Actors)


Blog content is continued on NYC Create and other sites.

August 15, 2016 - Community Filmmakerpreneur

August 8, 2016 - Develop a Movie with Us

August 1, 2016 - Art Gush Music Video

July 25, 2016 - Art Gush Solution

July 18, 2016 - Platinum Pias 2017

July 11, 2016 - Artist Relationship

July 4, 2016 - Secrets of Creativity

June 27, 2016 - Your Authentic Creative Heart

June 20, 2016 - The Evolution of Art Gush

June 13, 2016 - How to Create a Campaign

June 6, 2016 - 10 Minutes that Could Change Your Life

May 30, 2016 - Artist Steps: Be Who You Are

May 23, 2016 - Artist Steps to Success: Making an Event

May 16, 2016 - Artist Strategies for Your Creative Career

May 9, 2016 - Bruce Payne Funding For Artists

May 2, 2016 - Create An Audience

April 25, 2016 - Video of the 6th Annual Platinum Pias Awards Part 5

April 18, 2016 - Video of the 6th Annual Platinum Pias Awards Part 4

April 11th, 2016 - Video of the 6th Annual Platinum Pias Awards Part 3

April 4th, 2016 - Video of the 6th Annual Platinum Pias Awards Part 2

March 28, 2016 - Video of the 6th Annual Platinum Pias Awards Part 1

March 21, 2016 - Step Into the Movie of the Platinum Pias Awards

March 14, 2016 - Funding For Artists

March 7, 2016 - You are Invited to the Platinum Pias Awards

February 29, 2016 - The Brotherhood/Sister Sol

February 22, 2016 - Victor Verhaeghe and SUNY Empire State

February 15, 2016 - YM&YWHA is Nominated

February 8, 2016 - STOMP Out Bullying

February 1, 2016 - Robin Brossert

January 25, 2016 - Justin Giordano

January 18, 2016 - Artists and Citizens

January 11, 2016 - Lights Camera Read

January 4, 2016 - Manny Ramirez

December 28, 2015 - Social Entrepreneurship

December 21, 2015 - Evydent

December 14, 2015 - Paul Robeson

December 7, 2015 - Julie Newmar

November 30, 2015 - Platinum Pias

November 23, 2015 - Conscious Catwoman

November 16, 2015 - Celebrity Entrepreneurship

November 9, 2015 - Audience Engagement

November 2, 2015 - Youth Empowerment

October 26, 2015 - Love Can Be Murder

October 19, 2015 - Build Fans

October 12, 2015 - Find Yourself

October 5, 2015 - Media Entrepreneurship

September 28, 2015 - Starving Artists

September 21, 2015 - Movie Campaign

September 14, 2015 - Media Track Video

September 7, 2015 - Start an Awards Show

August 31, 2015 - How I Broke My Love Curse

August 26, 2015 - About

August 24, 2015 - Components of a Campaign

August 17, 2015 - Artist Entrepreneur

August 10, 2015 - Entertainment Entrepreneurship

August 3, 2015 - Music and Entertainment

July 27, 2015 - Mog and His Bitchin Hoods

July 20, 2015 - Course Developer

July 14, 2015 - YouTuber

July 13, 2015 - YouTube Ebook

July 6, 2015 - Course

July 1, 2015 - Online Course Developer

July 1, 2015 - How to Create a Campaign

July 1, 2015 - Develop a Movie

June 1, 2015 - How to Become a YouTuber

June 1, 2015 - Primordial Eye

June 1, 2015 - Music Entrepreneurship USA

May 20, 2015 - Your Own Entertainment Industry

May 16, 2015 - Actor Entrepreneurship

May 1, 2015 - Music Enterpreneurship