Attention all E.E.s
For those of us who have enjoyed the Entertainment Entrepreneurship for quite some time now, we know the benefits well of seeing this domain through the looking glass of the merging of entertainment and business.
Entertainment Entrepreneurship is All Around on TV
With the influx of TV commercials like those for Geico and Liberty Mutual we see entertainment and business launching all around.
Hey Presto, E.E. has Arrived!
It’s a good time to be an entertainment entrepreneur. Attention all E.E.’s, what do you have up your sleeve?
When people communicate with each other, they often use a link to an entertaining or informative item. This is the time for those who are marketing themselves, their products or their services to wake and realize that conventional Social Media at least for the moment, is on a downturn. So, what is the solution? How are those who are trying to reach a particular demographic with their marketing efforts going to be able to tap into the new privacy revolution?
The answer as of today is to search “Dark Social Software” to find the solution that works best for you. Due to the fact that Dark Social is 50 to 80 percent of all Social Media, reaching those people discussing your brand is vital. And remember, keep your brand entertaining as Entertainment Entrepreneurship is supposed to be. Because studies have shown that your audience is more likely to share a link regarding your company if it is, well, entertaining!
Dealing with Isolation
As many of you have likely thought, what’s next? Is the cure to being in lockdown embracing virtual reality? Or will it be the extreme other side consisting of fighting against media of any kind? Kind of like what we experience every day on the news which has one aspect of the population going outside again, while another uses media and other tools just to cope within four walls. In other words, is entertainment the solution to dealing with isolation.
A Boon for Entertainment Entrepreneurship?
This is an amazing time for digital entertainment providers and entrepreneurs. Why? Because there is available a large audience of those who are seeking entertainment experiences that will assist them in dealing with not being able to go outside. Or is the other side going to win with their “work ethic” and their claim to freedom over safety.
The Big Question
What it really all comes down to is the question “Virtual reality or the new reality?