This is blog number four of the series of five blogs, all, like we are, members of the Blog Coalition. It is a series being done in an effort to help businesses licking their wounds post Pandemic, showing them the many choices, they have to get up to speed.
Who is the Audience for Your Products and Services?
Okay. Step #4 is where you buckle down for the ride with a very clear understanding of the perceived need that your customers or future customers have for which you can uniquely make a difference in their lives with your products or services.
So, what is the answer to the questions can you give?
The first question is, what does your customer need and want badly? So badly in fact, if they do not have it, they will fail?
The next question is, how do you very uniquely have the only tool that will accomplish this for them. It is all about urgency. What do they need and want that you do and why should they choose you for their solution?
How are You Different and How is that Good?
If you do not know how what you do is better and different from others in terms of perception, you might as well give up? Because taking steps is going to be painful and lead to failure. Not to be hard core about it. It just stands to reason if you do not understand the needs of the audience for your business, how will what you offer be attractive to them.
Step #5 Can be Seen in the Next Blog Coalition Website
Look. Why did you get into this business category anyway? Is it connected to a passion on your part? Or is it just something you setup to do because you thought there was a market for it.? And initially that might be true. But why is it not working right now and how can you present the solution to their problems in a more compelling way? Step 5 will show you how. Go there now if you can or, seek it.
For those of us who have enjoyed the Entertainment Entrepreneurship for quite some time now, we know the benefits well of seeing this domain through the looking glass of the merging of entertainment and business.
Entertainment Entrepreneurship is All Around on TV
With the influx of TV commercials like those for Geico and Liberty Mutual we see entertainment and business launching all around.
Hey Presto, E.E. has Arrived!
It’s a good time to be an entertainment entrepreneur. Attention all E.E.’s, what do you have up your sleeve?
When people communicate with each other, they often use a link to an entertaining or informative item. This is the time for those who are marketing themselves, their products or their services to wake and realize that conventional Social Media at least for the moment, is on a downturn. So, what is the solution? How are those who are trying to reach a particular demographic with their marketing efforts going to be able to tap into the new privacy revolution?
The answer as of today is to search “Dark Social Software” to find the solution that works best for you. Due to the fact that Dark Social is 50 to 80 percent of all Social Media, reaching those people discussing your brand is vital. And remember, keep your brand entertaining as Entertainment Entrepreneurship is supposed to be. Because studies have shown that your audience is more likely to share a link regarding your company if it is, well, entertaining!
As many of you have likely thought, what’s next? Is the cure to being in lockdown embracing virtual reality? Or will it be the extreme other side consisting of fighting against media of any kind? Kind of like what we experience every day on the news which has one aspect of the population going outside again, while another uses media and other tools just to cope within four walls. In other words, is entertainment the solution to dealing with isolation.
A Boon for Entertainment Entrepreneurship?
This is an amazing time for digital entertainment providers and entrepreneurs. Why? Because there is available a large audience of those who are seeking entertainment experiences that will assist them in dealing with not being able to go outside. Or is the other side going to win with their “work ethic” and their claim to freedom over safety.
The Big Question
What it really all comes down to is the question “Virtual reality or the new reality?