Recovering from 2020 for Entertainment Entrepreneurs

Become Objective

If you are someone who utilizes entertainment entrepreneurship tools in what you do, you may have an easier time than others processing what 2020 meant to you. Why? Because there is a certain amount of creativity and leap of thought to be able to stand outside of yourself and look at this year with some degree of objectivity.

Longer Than Thought

Let’s face, it 2020 was one of the most unpredictable years in recent (or even distant) history. Who could have predicted that the COVID-19 manifest and rear its ugly head, causing injury and loss to almost all human beings in our great nation and even the world? It was so very random in its stronghold that many of us were in denial at first, thinking it would be something that we briefly would need to take a look at.

What was Lost

Instead, COVID-19 rocked the world of Entertainment Entrepreneurship to its very core. Those in the entertainment industry had to face things they had never faced before. There was no simple way out of this both in terms of the dangers of proximity to create entertainment as well as a loss of the means of distributing and promoting it.

Impact on Creatives

Films and other creative products and collaborations had to be put on hold until the virus ended or until ways of still being able to produce work could be found. With theaters and places to view art closing, it is safe to say that no creative individual who made a living with their creativity, was left without facing COVID’s impact.

Digital Solutions

Both for-profit and non-profit organizations felt, and continue to feel, the pain. And the only way out of this at the moment is to throw one’s self full throttle into the digital domain. Entertainment producers whose works could be distributed online took a foothold despite the challenges.

The Industry and Masks

Video streaming was a godsend for many because it could reach almost everyone with a fast internet connection. Certain mainstream actors and producers were even producing movies and television, but not without its severe challenges. Teams that were working together to develop artistic ventures had to do so with social distancing, hand washing and of course, masks.

Help for Live Performance

Even smaller production companies and artists have found ways of developing creative products and getting them to their audiences. Zoom has become a staple and a way of facilitating the careers of those who need to do what they do live, broadcasting to their fans, patrons and those who hire them. We are talking about comics, magicians and other creatives who do not require having an in-person team and fellow performers.

And the Pandemic Rages on

All across the country ranging from talk shows to performances, those engaged in entertainment entrepreneurship have had to quickly acclimate to originating virtual experiences. Those not stepping up to the plate in terms of not harnessing the power of the web, are being left behind. Even if, God willing, we come out of this without the Pandemic smothering many of the freedoms we once enjoyed, entertainment entrepreneurship will likely be changed for many more days to come.

Sharks, Little Sharks and Being an Introvert

How Can You Use Marketing for the Sometimes Trying Existence of Being  One of the Quiet Ones?

Even if you are already a shark, being one on TV is going to take a bit of effort. Remember, you need to market yourself as a less famous shark to build up to a higher level such as getting international exposure.

Promoting Yourself to Others

How then do you promote who you are to others? Since marketing yourself in this manner is sometimes not necessarily considered “marketing” in the classic sense, you will need to do a lot of networking. We dislike the word “networking” but it is a good word for expressing what you need to do.

A Plus Because of the Virus

Again, if you are an introvert this is going to be harder to do. Ironically, being forced to remain in our homes because of the virus, is actually good for introverts because it is easier for them to promote themselves when they can limit themselves to using emails, texting and other low stress means of getting the word out about themselves. Anything but the horror (as perceived by introverts) of having to be stuck in a party and executing the anxiety producing feat of introducing themselves to others and sustaining a conversation.

Full disclosure: we are introverts!

Getting the Right Tools

Have you thought about using Entertainment Entrepreneurship tools? Each online marketing tool has a purpose and a benefit. Also, there is no right or wrong answer to what the purpose or benefit is, because it is entirely open to you and your interpretation. You can select what works best for you.

Also, these are the exact same tools we use for our own marketing. In fact, it is very possible these strategies are what lead you to us. Additionally, we custom make these tools for others who either don’t know how to make them or are too busy to take the time to do so.

Additionally, when we make tools for our clients, since each has a purpose and benefit, we provide our customers with a bit of consulting, especially if they decide they want to wield their tools on their own and not have us do so for them.

Let’s take for example the first of our tools “Blog Building.” Blogging to us is the process of documenting what we are doing.

The benefit is that through the magic of SEO (Search Engine Optimization) the content of your blog can help you attain rankings on search engines that will lead people to read what you have written and buy your products/services or sign up for your newsletter.

Is Entertainment Entrepreneurship for You?

Website Networking

The term Entertainment Entrepreneurship is gaining traction online and the fine folks at Entertainment Entrepreneurship couldn’t be happier. Their name is a new buzzword! The catchphrase for Entertainment Entrepreneurship is “There’s No Business that’s NOT in Show Business!” And a part of’s ascent on Google has to do with their use of networking and help from the folks at “How to Get New Customers.” Also helpful has been looking at franchises such as Harry Potter.

It’s All About Useful Information

E.E. networks with others in their field who have websites. Although it is generally NOT great advice to promote each other online for various Google internal algorithm reasons, if you are truly linking to useful information in your niche, the result can often times be good!

E.E. Power

The fact is that some individuals have absolutely no idea what the term Entertainment Entrepreneurship really means is one of the reasons that colleges and other educational organizations are encouraging students to learn how to harness its power. Even U.S.C. offers a class in it! That’s where organizations such as “How to Get New Customers” can be helpful.

Different than the Norm

Our definition of what Entertainment Entrepreneurship is, is the use using entrepreneurial tactics while pursuing a career in the entertainment field. Why is this different than the traditional approach to being a producer, writer, actor etc.?

Doing Something New

Entertainment Entrepreneurship is different than the traditional route of a career in show business, in that the entertainment entrepreneur sometimes leverages tactics to produce results for her or himself that involves elements not normally by those in the field.

Multifaceted Possibilities

Techniques outside of the typical realm include entrepreneurial sponsorship, project development and more. And as an entertainment entrepreneurship devotee you can start, run, and oversee multiple companies

Is This For You?

Entertainment and entrepreneurship can  go hand in hand with each other, with the entrepreneurship discipline being about making opportunities happen,  while the entertainment aspect helps make the approach more fun.


Something extremely important is to realize that the one thing that is consistent in the entertainment media industry is change. Each decade there seems to be a new technology or trend that one who is following the entertainment entrepreneurship credo, must integrate into their work.

Looking Beyond the Critics

Be aware also that entrepreneurs are often confronted by various negative influences of criticism especially when it comes to being a part of the entertainment industry. Some people will tell you that it doesn’t work and to stop doing it.

The Business of Show

Critics mean well but should be avoided. The proof is in the pudding in that all it takes to regain confidence about being an entrepreneur in the entertainment industry is to look at all the big stars who also have their own production companies. Keep in mind Harry Potter at one time was just words on a writer’s page. Believe and move forward. There’s a reason that they call it show BUSINESS!

Your Elevator Pitch as One Who Practices Entertainment Entrepreneurship

We love the old recruiting concept of Uncle Sam letting you know that he wants YOU. Well, we also want YOU, the Entertainment Entrepreneur, because today we are going to look at the question: “How do you promote yourself?” How are you keeping your Entertainment Entrepreneurship business afloat? Are you able to describe your business in the time it takes to ride an elevator with someone?

When you’re involved in Entertainment Entrepreneurship it is sometimes challenging to describe what you do, let alone have a brief speech you can give. But if you haven’t already figured out how to convey your mission quickly, then it is recommended you do so. This is because if you can get across your company and activities swiftly, you are more likely to convert someone you’re speaking with into being a client, customer or fan.

Here’s an example of an elevator pitch from one of our founders. It changes a little bit each time he gives it, but the basics are always there:

“Hi. I’m a website marketing guy therefore you can reach me at I have a company called USAcreate. We create online marketing for you that is made in the USA. What differentiates us from other marketing companies is that we specialize in serving those who have businesses and careers in the mind/body/spirit realm. And for this we created a special website at because we believe that your story is your most powerful marketing tool. What is your story?”

So there you have it. A basic template you can use to create s synopsis of your own Entertainment Entrepreneurship identity. So what is your story? We and Uncle Sam want to know!

Entertainment Entrepreneurship – There’s No Business that’s NOT in Show Business

Benefit from Integrating Show Business into Your Business
Integrate Show Business into Your Business

Even USC is Getting into the Act

The catchphrase for is “There’s No Business that’s NOT in Show Business.” This slogan seems to be showcasing the concept that entrepreneurial activity is best served when its marketing is entertaining and creative. Also, Entertainment Entrepreneurship is not just the name of a website but has also been validated by the fact that USC (University of Southern California) offers an Entertainment Entrepreneurship course for their students.

Entertainment Entrepreneurship Found Online and Offline

But USC isn’t the only institution of learning that has a course on Entertainment Entrepreneurship. Florida’s popular campus and online education provider called Full Sail University offers one as well. It is entitled “Entrepreneurship in the Entertainment Business.”

The Best Place to Get ArtisticPreneur eBooks is on Art Gush

Art Gush is where you can instantly download ArtisticPreneur eBooks to learn how to use Entertainment Entrepreneurship to get more customers, clients and fans. And Art Gush is not just an eBooks store but it’s also a blog where you can discover effective ways to use video producing, web designing, digital marketing and blogging to take your ArtisticPreneur business or career to the next level.

Use Entertainment Entrepreneurship for Your Small Business

Justin Key on LinkedIn writes about Entertainment Entrepreneurship as being the successful secret weapon of every successful entertainer. But Entertainment Entrepreneurship is of course not restricted just to entertainers and other artists. It is also a technique that can be used very effectively by small businesses.

The Importance of Self Identifying as an ArtisticPreneur

The use by small businesses of Entertainment Entrepreneurship starts with first defining yourself as being an ArtisticPreneur. As an ArtisticPreneur you are creative and innovative in your approach to marketing your products and services. But from what source is this inspiration and ability found? We believe that it comes from understanding the psychology of Entertainment Entrepreneurship.

Forbes Magazine and Entertainment Entrepreneurship

Even Forbes is jumping on the Entertainment Entrepreneurship bandwagon with their article by Alex Knapp about Wil Wheaton regarding him being an entertainment entrepreneur. Wheaton is a former child actor turned YouTube star. By starting a YouTube channel he harnessed the power of Entertainment Entrepreneurship.

Regardless of Your Creative Career Path You Can Utilize Entertainment

So whether you’re an entertainer or small business or artist of any kind, you can empower your career or business with the use of Entertainment Entrepreneurship and become an ArtisticPreneur.

Get them GUSHING About Your ART and Business

You might want to check out Art Gush which is the blog and eBook store where you can instantly download ArtisticPreneur eBooks that show you how to get more customers, clients and fans using Entertainment Entrepreneurship. As an ArtisticPreneur you can take your creative career and business to the next level because there’s no business that’s NOT in show business.

Entertainment Entrepreneurship: It’s Okay to Believe in Unicorns

Release the unicorns, they can help you more than you may think.
Release the unicorns, they can help you more than you may think.

My daughter loves unicorns as many kids do. But as we get older we stop believing in things that we label as “Make Believe.” Why? Because we’re trying to be realists. It’s interesting, but all the successful artists who I had the honor of knowing before they became famous had one thing in common. They never doubted that they would be successful. Sure, sometimes they would stop believing, but throughout was a steadfast mental commitment to achieving the creative career levels they felt entitled to. Yet at the same time it was almost as though they might as well have been believing in unicorns, because those around them in the early days were not convinced they’d become what they eventually became. I also noticed that these artisticpreneurs increasingly made a point of building relationship with those who believed in unicorns too. Eventually they had created a cocoon around them of believers – believers in them. Of course those around them were connected to other people who could help with the journey. And as such, they made their ascent. Blocking out the naysayers and focusing on the dream. But for them it wasn’t a pipe dream, it was a guiding light. The unicorns carried them where they wanted to go.