Category: ArtisticPreneur

That Movie is Standing on its Head!

DigiRefer has been a Godsend for those who needed to find qualified folks for working on creative projects such as the DocuMystery Experiment connected to the Thrillumentary moviemaking procedure that turned the way that films are made upside down.

Actors Only

For those of you not familiar with the DocuMystery Experiment in conjunction with Thrillumentary, it was an undertaking in which the very nature of making films was completely reinterpreted. It relied on primarily one artist behind the scenes who wrote, directed and produced the movie with the only other folks working on the endeavor being the actors.

Join the Tank

So who did DigiRefer refer? Primarily consultants with different areas of expertise who together constituted a kind of think tank. Because some of the consultants lived outside of New York City, Skype was often used. DigiRefer is like other talent banks with a difference. The people connected to the organization are very creative and able to adapt, especially when needing to step out of the box.

Thank You Technology

Entertainment Entrepreneurship is alive and well. Thanks in part to all of the technological evolution in the past 15 years or so. Anyone who wants to be an artistic of any kind can, as well as there being ways to then market the art that is made.

It is a Nice Fit with the Solopreneur

DigiRefer for example was responsible for the success of Entertainment Entrepreneurship’s unusual filmmaking methodology. It was movie making for the solopreneur which is itself its own genre.

Art or Info?

The thing with selling art these days is that sometimes for distribution one needs to focus on the value of the info about the making of the art rather than the art itself. The world is hungry for information, not necessarily artists or performing artists, especially those who are at the beginning of their careers.

New Talent Thermometer

So the outcome of the DigiRefer think tank sessions was that the level you need to monetize your art through selling information was in relation to how new the talent was.

It’s the Sideshow

Solve a problem that people have as it relates to your art that depending on what kind of art form you practice can complement the content in some way. Thanks to DocuMystery for you help.

The Audience They Were First Pursuing

ArtisticPreneur has a secret. We’ll tell you about this later. We being Entertainment ENTREPRENEURSHIP it makes sense that we’d be interested in ArtisticPRENEUR because we both share “Preneur” in our site names. But of course that’s not the only reason, we are also very interested in their experimenting. At the moment ArtisticPreneur is serving those over 50 which from what we gather is going quite nicely. The gamble they’ve taken is the belief that the Over 50 crowd includes those who have unfulfilled dreams of having wanted an arts career or starting a business and did not pursue it, going the safe route instead.

Ready to Experiment

Certainly there are older persons signing up for the ArtisticPreneur Newsletter as well as communicating with the powers that be at ArtisticPreneur. But from what we gather from our last correspondence with ArtistiPreneur, they are not fully getting the result that they had hoped for and therefore have been considering other options. In our conversation with ArtisticPreneur we recommend they give it more time since they only just started with the over 50 angle approximately a month ago, which is barely any time at all. But regardless, ArtisticPreneur is vehement about wanting to look at other possible markets.

Mum’s the Word

Now here’s where the secret comes in. When we asked them what these markets were, they went closed lips on us. Regardless of how hard we tried, we couldn’t get it out of them. So in many ways this is a non report since the only news we have regarding ArtisticPreneur is that they are considering other avenues of audiences. We do know though how very seriously ArtisticPreneur takes in looking for the fit with a demographic. They literally wrote the book about this with some of the eBooks they’ve written about the topic. So it’s anyone’s guess who they are reaching out. As new information comes in we’ll keep you posted.

A Creative Take

ArtisticPreneurship is a variation on Entertainment Entrepreneurship, the difference being that Entertainment Entrepreneurship is the art of combining an entertainment approach to achieving your entrepreneurial goals, whereas ArtisticPreneurship uses a creative approach (including entertainment) to achieve those goals. In other words the first is entertainment based, while the latter has a more general creative take.

Working Toward a Common Goal

Keeping this in mind, the website ArtisticPreneur.com as of this writing is at the very beginning of developing their site and appear to be slowly but surely adding new new sections to their menu. The latest is the ArtisticPreneurial COLLECTIVE. Another group that is on the rise and doesn’t even have a website yet is USAcreate.com. They’re show business savvy! They truly fit our mantra which is “There’s no business that’s NOT in showbusiness!”

The ArtisticPreneur Collective

Collective is a term that can mean many things, but we here at Entertainment Entrepreneurship are guessing that ArtisticPreneur is utilizing the name as meaning “A group of like minded individuals working toward a common goal.”

The main goal that ArtisticPreneur.com has, as taken from their “About” page, appears to be:

“We are a creative New York City collective of media professionals and freelance marketers who specialize in working with you, the ArtisticPreneur, via the internet to help you get more new customers, clients and fans as well as retain the ones you already have.”

Evolution of a Website

It’s interesting watching ArtisticPreneur.com evolve. From our sources we have heard that ArtisticPreneur is building their site based on public interest. In other words they calculate what the most popular topics are and then they put things on their website along the lines of those subjects.

Growth Can End at Any Time

We’ve also gleaned regarding ArtisticPreneur.com the act of them adding pages could end at anytime. Since they are basing their updates on audience interest, if the visitors stop coming so will the content. Let’s hope that ArtisticPreneur.com continues their journey because thus far, in our opinion, the additions have been fun to watch.

Entertainment Entrepreneurship as a Strategy for ArtisticPreneurs

It’s no secret that many celebrity ArtisticPreneurs use Entertainment Entrepreneurship. Some use Entertainment Entrepreneurship to facilitate their careers and others have side businesses. We’re going to detail some of our favorite ArtisticPreneurs including Tyler Perry, Reese Witherspoon, The Olsen Twins and Billy Corgan

Tyler Perry

First let’s take a look at ArtisticPreneur Tyler Perry. He’s someone who has used Entertainment Entrepreneurship techniques to facilitate his career as an actor and multifaceted entertainment professional.

Here’s what was said about Tyler Perry as seen in Inc.com:

“The actor is famously known for creating (and starring as) the Madea character. Perry has brought in more than $650 million through the comedy franchise so far. He launched Tyler Perry Studios in 2005.”

Reese Witherspoon

Reese Witherspoon is our next ArtisticPreneur and Entertainment Entrepreneurship user as seen in More.com:

“In 2010, the Oscar award–winning actress paired with Australian producer Bruna Papandrea to create the production company Pacific Standard. The mega hit Gone Girl was the first film produced by the company. Later, they released Wild, another hit starring Witherspoon herself. The company aims to buy the rights to novels with empowering roles for women.”

Mary-Kate and Ashley Olsen

And of course it’s important to mention the ArtisticPreneur duo the Olsen Twins of “Full House” fame. Let’s take a look at Mary-Kate and Ashley Olsen as seen in BusinessInsider.com:

“They currently preside over Dualstar Entertainment, a retail group established in their names in 1993, which now sells around $1 billion in merchandise (from clothes to accessories to cosmetics) each year, mainly through Wal-Mart. The pair has also branched out into couture fashion with their own label, The Row.”

Billy Corgan

We’ve saved our personal favorite ArtisticPreneur for last because we’re fans of his band Smashing Pumpkins. Here’s what was said about Billy Corgan in Ranker.com:

“Billy Corgan is a man of many talents. The Smashing Pumpkins frontman owns a tea shop in Highland Park, IL, and is a senior producer of TNA Wrestling.”

In Closing

So there you have it, Entertainment Entrepreneurship details on ArtisticPreneurs Tyler Perry, Reese Witherspoon, The Olsen Twins and Billy Corgan all of whom are talented in both the arts and business.