When people communicate with each other, they often use a link to an entertaining or informative item. This is the time for those who are marketing themselves, their products or their services to wake and realize that conventional Social Media at least for the moment, is on a downturn. So, what is the solution? How are those who are trying to reach a particular demographic with their marketing efforts going to be able to tap into the new privacy revolution?
The answer as of today is to search “Dark Social Software” to find the solution that works best for you. Due to the fact that Dark Social is 50 to 80 percent of all Social Media, reaching those people discussing your brand is vital. And remember, keep your brand entertaining as Entertainment Entrepreneurship is supposed to be. Because studies have shown that your audience is more likely to share a link regarding your company if it is, well, entertaining!