Category: Analysis

Become Objective

If you are someone who utilizes entertainment entrepreneurship tools in what you do, you may have an easier time than others processing what 2020 meant to you. Why? Because there is a certain amount of creativity and leap of thought to be able to stand outside of yourself and look at this year with some degree of objectivity.

Longer Than Thought

Let’s face, it 2020 was one of the most unpredictable years in recent (or even distant) history. Who could have predicted that the COVID-19 manifest and rear its ugly head, causing injury and loss to almost all human beings in our great nation and even the world? It was so very random in its stronghold that many of us were in denial at first, thinking it would be something that we briefly would need to take a look at.

What was Lost

Instead, COVID-19 rocked the world of Entertainment Entrepreneurship to its very core. Those in the entertainment industry had to face things they had never faced before. There was no simple way out of this both in terms of the dangers of proximity to create entertainment as well as a loss of the means of distributing and promoting it.

Impact on Creatives

Films and other creative products and collaborations had to be put on hold until the virus ended or until ways of still being able to produce work could be found. With theaters and places to view art closing, it is safe to say that no creative individual who made a living with their creativity, was left without facing COVID’s impact.

Digital Solutions

Both for-profit and non-profit organizations felt, and continue to feel, the pain. And the only way out of this at the moment is to throw one’s self full throttle into the digital domain. Entertainment producers whose works could be distributed online took a foothold despite the challenges.

The Industry and Masks

Video streaming was a godsend for many because it could reach almost everyone with a fast internet connection. Certain mainstream actors and producers were even producing movies and television, but not without its severe challenges. Teams that were working together to develop artistic ventures had to do so with social distancing, hand washing and of course, masks.

Help for Live Performance

Even smaller production companies and artists have found ways of developing creative products and getting them to their audiences. Zoom has become a staple and a way of facilitating the careers of those who need to do what they do live, broadcasting to their fans, patrons and those who hire them. We are talking about comics, magicians and other creatives who do not require having an in-person team and fellow performers.

And the Pandemic Rages on

All across the country ranging from talk shows to performances, those engaged in entertainment entrepreneurship have had to quickly acclimate to originating virtual experiences. Those not stepping up to the plate in terms of not harnessing the power of the web, are being left behind. Even if, God willing, we come out of this without the Pandemic smothering many of the freedoms we once enjoyed, entertainment entrepreneurship will likely be changed for many more days to come.

How Can You Use Marketing for the Sometimes Trying Existence of Being  One of the Quiet Ones?

Even if you are already a shark, being one on TV is going to take a bit of effort. Remember, you need to market yourself as a less famous shark to build up to a higher level such as getting international exposure.

Promoting Yourself to Others

How then do you promote who you are to others? Since marketing yourself in this manner is sometimes not necessarily considered “marketing” in the classic sense, you will need to do a lot of networking. We dislike the word “networking” but it is a good word for expressing what you need to do.

A Plus Because of the Virus

Again, if you are an introvert this is going to be harder to do. Ironically, being forced to remain in our homes because of the virus, is actually good for introverts because it is easier for them to promote themselves when they can limit themselves to using emails, texting and other low stress means of getting the word out about themselves. Anything but the horror (as perceived by introverts) of having to be stuck in a party and executing the anxiety producing feat of introducing themselves to others and sustaining a conversation.

Full disclosure: we are introverts!

Have you thought about using Entertainment Entrepreneurship tools? Each online marketing tool has a purpose and a benefit. Also, there is no right or wrong answer to what the purpose or benefit is, because it is entirely open to you and your interpretation. You can select what works best for you.

Also, these are the exact same tools we use for our own marketing. In fact, it is very possible these strategies are what lead you to us. Additionally, we custom make these tools for others who either don’t know how to make them or are too busy to take the time to do so.

Additionally, when we make tools for our clients, since each has a purpose and benefit, we provide our customers with a bit of consulting, especially if they decide they want to wield their tools on their own and not have us do so for them.

Let’s take for example the first of our tools “Blog Building.” Blogging to us is the process of documenting what we are doing.

The benefit is that through the magic of SEO (Search Engine Optimization) the content of your blog can help you attain rankings on search engines that will lead people to read what you have written and buy your products/services or sign up for your newsletter.

Even USC is Getting into the Act

The catchphrase for Entertainment Entrepreneurship is “There’s No Business that’s NOT in Show Business.” This slogan seems to be showcasing the concept that entrepreneurial activity is best served when its marketing is entertaining and creative. Also, Entertainment Entrepreneurship is not just the name of a website but has also been validated by the fact that USC (University of Southern California) offers an Entertainment Entrepreneurship course for their students.

Entertainment Entrepreneurship Found Online and Offline

But USC isn’t the only institution of learning that has a course on Entertainment Entrepreneurship. Florida’s popular campus and online education provider called Full Sail University offers one as well. It is entitled “Entrepreneurship in the Entertainment Business.”

The Best Place to Get ArtisticPreneur eBooks is on Art Gush

Art Gush is where you can learn how to use Entertainment Entrepreneurship to get more customers, clients and fans with your art. The Art Gush blog is where you can discover effective ways to use video producing, web designing, digital marketing and blogging to take your ArtisticPreneur business or career to the next level.

Use Entertainment Entrepreneurship for Your Small Business

Justin Key on LinkedIn writes about Entertainment Entrepreneurship as being the successful secret weapon of every successful entertainer. But Entertainment Entrepreneurship is of course not restricted just to entertainers and other artists. It is also a technique that can be used very effectively by small businesses.

The Importance of Self Identifying as an ArtisticPreneur

The use by small businesses of Entertainment Entrepreneurship starts with first defining yourself as being an ArtisticPreneur. As an ArtisticPreneur you are creative and innovative in your approach to marketing your products and services. But from what source is this inspiration and ability found? We believe that it comes from understanding the psychology of Entertainment Entrepreneurship.

Forbes Magazine and Entertainment Entrepreneurship

Even Forbes is jumping on the Entertainment Entrepreneurship bandwagon with their article by Alex Knapp about Wil Wheaton regarding him being an entertainment entrepreneur. Wheaton is a former child actor turned YouTube star. By starting a YouTube channel he harnessed the power of Entertainment Entrepreneurship.

Regardless of Your Creative Career Path You Can Utilize Entertainment

So whether you’re an entertainer or small business or artist of any kind, you can empower your career or business with the use of Entertainment Entrepreneurship and become an ArtisticPreneur.

My daughter loves unicorns as many kids do. But as we get older we stop believing in things that we label as “Make Believe.” Why? Because we’re trying to be realists. It’s interesting, but all the successful artists who I had the honor of knowing before they became famous had one thing in common. They never doubted that they would be successful. Sure, sometimes they would stop believing, but throughout was a steadfast mental commitment to achieving the creative career levels they felt entitled to. Yet at the same time it was almost as though they might as well have been believing in unicorns, because those around them in the early days were not convinced they’d become what they eventually became. I also noticed that these artisticpreneurs increasingly made a point of building relationship with those who believed in unicorns too. Eventually they had created a cocoon around them of believers – believers in them. Of course those around them were connected to other people who could help with the journey. And as such, they made their ascent. Blocking out the naysayers and focusing on the dream. But for them it wasn’t a pipe dream, it was a guiding light. The unicorns carried them where they wanted to go.